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How the Dorking BID is collaborating with Waitrose and Partners and LoyalFreeApp

24 May 2023

Learn how we are embracing digital technology and collaboration with levy payers to create opportunities for high street rejuvenation

The DorKing Coronation art trail was live for two weeks, providing people with an opportunity to enjoy and experience Dorking at their own pace.

People were encouraged to visit each location to view the beautiful art work by Samantha Temple Milnes and visit the shops and surrounding area. There, they are encouraged to scan the Dorking @loyalfreeapp QR codes. Scan 10 QR codes and they would be entered into a prize draw to receive a Royal hamper from Waitrose. Scan ALL QR codes and be entered into a prize draw to win the Grand Prize King’s Coronation hamper from Waitrose and Partners. We've contacted the winners and will announce them soon.

Self-propelled tourism is a proven way to encourage visitors and locals to experience and enjoy towns. 


•Free, fun family/everyone activity 

•Do it in your own time 

•Drives people to local businesses and offerings

Interactive trails help to increase the promotion of businesses and footfall into the high street while also providing valuable data and insight into 


We paired our trail with our entire offering on the weekend of the DorKing Coronation:

👑 An open air art exhibition featuring the winners of our community artwork competition - we had 29 artists submit their artwork and 1750 votes cast by the public 

👑 ‘The Big Help Out’ Volunteer Village and sustainable market with farm to table goodies, art and live music.

👑 Kids entertainment, henna painting and live entertainment – as well as ‘selfies with the Royals and corgis’.

👑 An awards ceremony celebrating our sustainability champion, volunteer of the year, and high street business hero.

👑 A Dorking Museum hosted exhibition at the Dorking Library.

👑 Taster sessions every half hour with the Dorking Sports Centre.

Download the Dorking LoyalFreeApp and start discovering ways you can experience Dorking high street.

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Dorking Town Partnership
156 South Street
Dorking, RH4 2HF

T: 07377 0966892

© 2022 Dorking Town Partnership
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